The Guardian | Skyrocketing user engagement and conversion

Increased user engagement by more than 300%, on the Guardian website and app, through a series of projects and experimentations.

In this case study I'll dive deeper on the re-design of the authentication and onboarding journeys and how that positively impacted engagement.

Design Thinking | Growth Design | User Research | Data Analysis

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My Guardian | Make it personal: a One to One experience for our users

Personalisation | Growth Design | User Research | Data Analysis | APP

Coming soon...

The Guardian | Experimenting a new business model

Collaborated with executive leadership to increase the number of paying app readers, not only by designing a better experience, but also by providing insights to assess and guide this new business model.

Growth Design | User Research | Data Analysis | APP

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European Patent Office | Digital transformation impacting users worldwide

End to end design for digital transformation within the EPO with the re-design of Ansera (now "Search"), a crucial patent examination software used worldwide.

“A powerful new patent search tool – ‘SEARCH’ - is set to revolutionise how the Intellectual Property Office (IPO) performs patent searches.

‘SEARCH’ is based on the state-of-the art patent search tool developed and used by the European Patent Office (EPO), widely regarded as the best such tool in the world.”

SaaS | B2B software | User research | Systems Thinking

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