Hello, I’m Ana

“If all you have is a hammer, every problem is a nail” is one of my favourite quotes from Maslow. For this reason, you will often find me creating my own tools and methods to solve whatever challenge I have in hands.

I’ve over a decade of experience solving problems through design, advocating for the user while understanding and embracing business goals and challenges.

I thrive in simplifying complex scenarios offering a fresh perspective and actively engaging in hands-on work.

Feel free to drop me a line on luisaferreira.ux@gmail.com, or reach me on Linkedin.

Banking & Fintech | Healthcare | Media | B2B Software | eCommerce | SaaS | Telco | UX Design | User Research | Data Analysis | Growth Design | Prototyping | Native apps | Design Systems

  • Yolanda Martin Olivas

    "It's been a real pleasure working together with Ana. She is a very productive person. Detailed, strong, dedicated and goal oriented. She is highly motivated, passionate and careful. She makes always the right choices for the user based on research. She also has a bubbly personality and she would be a very good addition to any team."

  • Alex Breuer - Executive Creative Director, at the Guardian

    "Really proactive and great on detail, very much a get stuff done person, but with thoroughness and great thinking."

  • Jennifer James - Head of User Experience at Boots

    "I learned a lot from working with Ana, a talented UX designer who possesses an innate curiosity that drives her. Her ability to navigate challenges shows a resilience that ensures project success. Ana is detail-oriented but never loses sight of broader patterns and implications, making her a valuable asset to any team."

  • Gustavo da Cunha Pimenta - Director of UX, at IST

    "Ana is a highly creative professional, always eager to learn new things and with a very determined mind. I will gladly work with her again."